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Platform X Financial Platform Concept

Another CRM

 Design Concepts

UI · Personal Project

A personal side project to explore different visual approaches to a mobile CRM app.
The focus was on developing different visual styles, a CRM app was used mainly due to my current work for the Insightly CRM. The design was done with Figma, to also explore this new design tool.


The 'Color' theme is based on rounded elements, strong colors, and floating cards. It is bold yet light.

Login flow


'Accent' is driven by a restrained interface, accented by one key color. It takes a content-first approach while maintaining personality.

Login flow


'Stark' reduces the interface and colors further. It has a rather bare look, yet still a high-end feel. It also explores an alternative navigation approach, placing key navigation elements at the bottom of the screen.

Login flow